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July 2007 Newsletter

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Theatre Update
By Craig Scott, Vice Chair

The Merced Theatre Foundation has continued to make progress on bringing our Theatre building back to life. For the first time in over 30 years we have residents living in our
building. How about that?

Here is an update on all things Merced Theatre :
Phase One Restoration: On May 11th, 2007, the City held a grand opening ceremony for the completion of the restoration work on the Retail Spaces and Second Floor Apartments.
We now have at least four residents living upstairs. This literally brings life to the building and we expect all ten apartments will be rented soon. There have been inquiries but no retail spaces have yet been leased out by the City. Hey, quality takes time. This restoration is a major accomplishment
because the future plan has the Merced Theatre Foundation managing and receiving income from the Retail leases and
Apartment rentals. Most old theatre buildings don't have this source of revenue. It will serve the Foundation well in future
years.

Tower Complete: Work has been completed to repair the substantial dry rot found in the very top balcony framing. The cost ended up substantially less than the $34,000.00
anticipated to add steel beams, new wood framing and new waterproofing. All work on our great Tower above the marquee is now complete. The Tower is as healthy as it
has ever been, and will now continue to stand tall for decades to come.

Marquee Restoration: The Foundation paid for the front columns under the Marquee to receive new plaster and black ceramic tile bases. Our volunteer Work Crew then spent
a few Saturdays painting the columns white. Our new illuminated poster cases have arrived and will be installed soon. This reallybrings the marquee back to the 1931 look and pretty much completes the Main Street frontage. Our special thanks to the Merced Historical Society for specifically funding this work.

Marquee Ceiling Neon: Twelve broken pieces of neon have recently been replaced at the Marquee ceiling. It's not smoking or sparking anymore. We were getting scared to turn the neon lights on in fear of a fire starting. It's a lot brighter under there now.

Digital Projection: The Foundation is having increasing difficulty renting movies in 35 mm film format. Many older films have only one or two copies nation-wide and are difficult to schedule. The quality of the film is also deteriorating. As
you might expect most movies are available now in a digital
(DVD) format. We are investigating installing a digital projector with supporting electronic equipment in Theatre Two (our one functioning theatre). As with everything we do we are trying to find the most cost effective installation possible. We'll keep you posted as we learn more.

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